Josh Goldstine (New president of marketing at Universal) talks about #SWATH


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The new president-marketing came on board in August, just as the studio was celebrating two of its most profitable films in recent memory. „Bridesmaids“ became the highest-grossing female R-rated comedy in box-office history – raking in more than $281 million internationally – while „Fast Five“ scored Universal’s largest opening weekend to date, with $86.2 million. For next summer, the studio is readying several other high-stakes releases, including „Battleship,“ „Snow White & The Huntsman,“ and „Ted“ which will have Hollywood closely watching Mr. Goldstine’s every marketing move….
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